AEM Content Management and Maintenance services for a Global Laundry Division
In 2015, Henkel’s Laundry division sought a partner to manage and enhance its expansive portfolio of over 200 websites worldwide. Bekatec established an agile process for site updates, ensuring timely campaign rollouts, consistent branding, and a scalable framework across Henkel’s digital properties.
Bekatec introduced a streamlined ticketing system and implemented a FIFO model for efficient prioritization, supported by senior content management to maintain quality. This dynamic approach allowed rapid adaptation to priority shifts, including legal updates and product launches. With continuous optimization, Bekatec upheld high standards across Henkel’s global sites, enhancing the brand’s digital engagement.
After supporting Henkel through a transition from on-premises to the AEM Cloud environment in 2022, Bekatec remains a steadfast partner in Henkel’s digital evolution. Their long-standing relationship underscores Bekatec’s dedication to delivering consistent, high-quality digital management at scale.
Elevating Henkel’s Global Brands: A Seamless Digital Transformation
Henkel’s Laundry & Home Care division oversees some of the world’s most trusted household names, including Persil and Dial. Managing the digital presence of more than 200 websites worldwide posed challenges that even a global powerhouse like Henkel needed support to address. With complex regional requirements, multilingual demands, and the need for frequent and rapid updates, the digital portfolio had grown into a fragmented and resource-intensive operation.
Henkel sought a partner who could streamline its processes, unify its branding, and ensure agility in managing its expansive online presence. Henkel chose Bekatec to deliver a long-term solution, offering innovative approaches to immediate challenges and setting the foundation for future success, scalability, and sustainability.
Functionality within Henkel’s expansive digital ecosystem was anything but efficient. Each regional website operated with varying degrees of autonomy, making consistent branding difficult. Critical updates—such as legal changes, new product launches, or campaign rollouts—were often delayed due to decentralized processes and a lack of streamlined workflows.
Henkel’s challenge called for a comprehensive approach that unified content management, enabling faster turnarounds for vital updates and maximized operational efficiency. The scope implementation for these changes would require a dynamic team focused on meeting Henkel’s needs without compromising the customer experience. Bringing together a team of AEM front-end experts and a lead project manager, Bekatec forged a path forward to bring consistency and cohesion across all websites without stifling regional adaptability and to create a scalable process to handle the volume of updates while reducing resource strain.
