Centralizing 200+ websites and dozens of brands across 30 countries in less than a year
When faced with the daunting task of migrating and relaunching more than 200 brand websites across 30 different countries, global industrial and consumer goods company Henkel knew the right team for the job. Henkel’s EMEA Laundry & Home Care and Beauty Care divisions entrusted Bekatec to create a unified design across clusters, manage continuous site updates without disruption, migrate, and relaunch the websites – all within twelve months. With Bekatec’s extensive Adobe Experience Manager expertise, Henkel tapped into seamless front-end implementation, project management, and brand identity proficiency.
Bekatec assembled a 40-member team, encompassing project managers, content specialists, and designers, to create a cohesive brand-aligned design using Henkel’s custom AEM cloud environment, RAQN. Rolled out across regional clusters, the master template allowed customizations for local markets. Bekatec’s agile approach and ongoing stakeholder collaboration were crucial to meeting Henkel’s timeline and maintaining live operations.
Completed on time, this project reinforced Henkel’s brand identity and set a precedent for efficient future updates. Bekatec’s continued support for Henkel’s digital ecosystem demonstrates its long-term commitment to scalable digital solutions.
A Digital Evolution with Global Website Migration and Relaunch
When Henkel’s Laundry & Home Care and Beauty Care divisions decided to reconceptualize, consolidate, and revamp their digital footprint, they were embarking on an extraordinary transformation. With 200+ brand websites across 30 countries, each operating independently with regional intricacies and nuances, the challenge wasn’t just technical—it was strategic. Henkel turned to Bekatec, leveraging their unparalleled expertise in Adobe Experience Manager (AEM), brand identity, and project management to orchestrate this global initiative.
A Digital Evolution with Global Website Migration and Relaunch
When Henkel’s Laundry & Home Care and Beauty Care divisions decided to reconceptualize, consolidate, and revamp their digital footprint, they were embarking on an extraordinary transformation. With 200+ brand websites across 30 countries, each operating independently with regional intricacies and nuances, the challenge wasn’t just technical—it was strategic. Henkel turned to Bekatec, leveraging their unparalleled expertise in Adobe Experience Manager (AEM), brand identity, and project management to orchestrate this global initiative.
A Vision for Digital Unity
While Henkel’s goal was clear—to unify its global digital presence under a consistent, scalable framework—the solution was complex. This transformation required a new design system to create uniformity while respecting regional flexibility and seamless multi-site integration. It involved moving hundreds of websites onto its custom AEM cloud platform, RAQN, all while ensuring minimal operational disruption.
The intersecting complexities of this project included an accelerated timeline of just twelve months and ongoing website maintenance to keep campaigns and operations running smoothly throughout the process. Henkel needed a unique partner who offered technical acumen, project management skills, innovation, and big-picture vision to bring this project to life. Bekatec’s decades-long and extensive experience in large-scale AEM implementations made them the ideal choice to tackle such a complex project.
