The Challenge
Our Approach
Recognizing the complexity and scale of this project, our initial step was a comprehensive analysis of the client’s requirements. The DECP needed to be a fusion of web design, development, eCommerce, and customer service, all seamlessly integrated into their Adobe Experience Manager (AEM), known internally as “RAQN”. We assembled a specialized team of a project manager and front-end developers, to ensure a multifaceted approach to the project.Design and Development
Our primary focus was on creating a scalable and adaptable Master template for DECP, suitable for deployment in over 50 countries. A critical aspect of this development was integrating innovative features to enhance functionality and user experience within the RAQN environment.
A standout feature was the integration with the Product Information Management (PIM) system. This allowed for automatic rendering of product content from the PIM into RAQN, enabling brands to manage their content independently without direct website edits. This system efficiently handled thousands of products, automating creation and management based on activation status.
Additionally, the connection to the eCommerce system empowered brands with full control over product availability, pricing, and promotions, all manageable without website modifications. These features, among others, were tailored to meet the project’s unique requirements, ensuring a seamless, functional website that exceeded the client’s expectations.
Execution and Collaboration
During the project, teams met four times in different cities worldwide. These meetings were crucial for efficient problem-solving and the development of new features, bringing together around 70 professionals from diverse backgrounds. This collaborative approach was instrumental in aligning the project with the client’s vision and addressing critical issues effectively within the RAQN system.
Outcome and Expansion
The DECP project was a resounding success, culminating in high praise from stakeholders and a significant enhancement of the client’s digital footprint. The successful launch in the United States set the stage for further expansion, with plans already underway to extend this success to at least two more countries in 2024.
Conclusion
This project stands as a testament to Bekatec’s expertise in delivering comprehensive and scalable digital solutions. Our ability to manage large-scale, international projects while maintaining the highest quality standards was clearly demonstrated. The DECP project not only met the immediate needs of our client but also paved the way for their continued digital growth and expansion. Our commitment to excellence and innovation continues to drive our partnerships, as we help our clients navigate the ever-evolving digital landscape.
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