Faced with the daunting task of migrating and relaunching more than 200 brand websites across 30 different countries, a leading global industrial and consumer goods company embarked on a significant digital transformation. This initiative was aimed at creating a unified design across various regions and managing continuous site updates without disrupting operations—all within a tight timeframe of twelve months. With extensive expertise in Adobe Experience Manager (AEM), the chosen technology partner tapped into seamless front-end implementation, project management, and brand identity proficiency to drive this ambitious project.
The Challenge: Scale and Speed
This project was not only about technical migration but also a strategic overhaul of the company’s entire digital footprint. Each website had its regional intricacies and nuances, demanding a tailored approach that still aligned with the overarching brand identity. The project faced the dual challenges of maintaining operational continuity and adhering to an aggressive one-year timeline.
Strategic Solutions with Adobe Experience Manager
Designing for Consistency and Flexibility
A diverse team of 40 specialists, including project managers, content specialists, and designers, was assembled to deliver this massive undertaking. Using a custom AEM cloud environment known as RAQN, the team developed a master template that was rolled out across regional clusters. This template supported customizations for local markets, ensuring that each website could meet regional needs while maintaining a cohesive brand image.
Agile and Phased Implementation
A phased migration strategy was employed to manage the vast scale of the project without disrupting ongoing operations. This approach ensured simultaneous transitions across various clusters, minimizing customer disruption. The RAQN platform was crucial in this context, providing the backbone for the migration by integrating dynamic content features and optimizing workflows. This allowed for streamlined operations and enhanced user engagement across regions.
Collaborative and Agile Project Management
The project’s magnitude required impeccable coordination. The team worked closely with local and international stakeholders, fostering a collaborative environment through regular touchpoints, stakeholder workshops, and agile processes. This approach helped align global teams and manage the complexities of the project efficiently.
Outcomes: Redefining Digital Success
By the end of this year-long project, the company’s websites had undergone a complete digital overhaul, resulting in:
- Streamlined Management: A centralized AEM system simplified content updates and significantly reduced operational overhead.
- Brand Elevation: A cohesive, visually appealing web presence that reinforced the global identity while maintaining local relevance.
- Enhanced Customer Experience: Improvements in load times, intuitive navigation, and robust multilingual capabilities significantly enhanced user interaction.
- Operational Continuity: The phased rollout strategy ensured that ongoing digital marketing and customer outreach efforts were uninterrupted.
Long-term Impact and Strategic Advantages
The successful migration to the custom AEM platform, RAQN, has provided the company with a robust framework to swiftly adapt to changing business needs and market conditions. This capability is crucial for rolling out new campaigns and managing content across multiple languages, giving the company a competitive edge in digital agility.
The Difference Made by Strategic Partnership
The product owner for customer experience at the company shared high praise for the technology partner’s role, noting, “Their ability to navigate complexity, align global teams, and deliver on tight deadlines was nothing short of extraordinary. They didn’t just meet our expectations; they set new standards for what a partner can achieve.”
Ultimately, the strategic use of Adobe Experience Manager enabled a monumental shift towards a more connected and responsive digital presence, setting a new benchmark in digital excellence and operational efficiency with a complete enhancement of how the company engages with its customers digitally. For more technical details, download our case study here.
For over ten years, Bekatec has specialized in AEM content management in both on-premises and Adobe Cloud environments. Services include a wide range of AEM expertise from a team of more than 60 professionals in 3 different countries. Contact us today to discuss how we can help you with your digital transformation.